Designing the new and improved online journey for an innovative investment startup


Logo refresh
UX Design
Investment Platform Design
Illustration & Iconography
Social Media graphics

Thinkdirect are an innovative financial investment startup who needed a fresh look and feel after partnering with well-known investment platform Prescient. Our task was to translate user data into a visual road map that would make the task of investing more accessible and enjoyable for a wider audience. Never taking themselves too seriously, the Thinkdirect team wanted to keep things fresh, simple and colourful, stepping away from the typical industry look and feel. I was more than happy to oblige!

For "future-proofing" the design of the website and all supporting user journeys going forward, we worked to develop a large component and style library. This design system allows large changes to be made quickly and efficiently.

Developement by Rowan Strydom and data management by Prescient