Wild Wonderful World

A refreshed identity and stand-out website for a safari and conservation brand dedicated to saving the wild through incredible experiences.


Brand Strategy
Brand Identity Refresh
Illustration & Iconography
UX Design & Strategy
Website Design & Development
Mailer Campaign Design

Live website: www.wildwonderfulworld.com

Wild Wonderful World connect passionate people to the wild through intentional safari experiences and empower conservation efforts with their dedicated wildlife fund. They are the kind of brand the world needs more of. Everything they do is a manifestation of their passion for wildlife and conservation. Michelle came to me looking to create more clarity and to define their purpose.

In an incredibly competitive environment, it was important to create something that would set them apart. An identity and online presence that would convey their message in a unique and powerful way. We refreshed their existing logo and paired it with a few key icons and marks and crafted an online home for their brand that enables and empowers their mission.

Taking their original logo and pulling from It the individual elements, we created these organic and refreshing illustrations to represent the pillars of the brand - Safaris, Conservation, the Rapid Response Fund and Community.

"Nothing could prepare us for the incredible journey that Rachel took us on for the re-brand of our business. Our expectations were blown out of the water – our branding and website are incredible, we’ve received glowing feedback from our guests and for the first time since starting our business, the world knows who we are, what we do and what our vision is!

The depth of research Rachel undertook meant she not only understood our industry inside out (and more than we did, I might add!), but was able to create a brand profile for us that placed Wild Wonderful World up front and central as pioneers and leaders in the travel and conservation industry.

Where Rachel added enormous value was in her ability to guide us through the process of defining our business strategy. She invested the time to get to know not only our business but us personally, highlighting our skills, passions, ideas and dreams and making sure that they came through clearly in our business’ vision and mission.  

Re-branding with Moka has not just changed the way our business looks, it clarified our message which has gained us massive respect from our guests, suppliers, sponsors and projects alike."

Michelle - Founder