Chem Chem Safari


Project and website strategy, Custom design, illustration & Webflow development


Creative Lead

Chem Chem came to us looking for the visual manifestation of the slow safari they are synonymous with... We partnered with them to do just that.

We set off on the journey to craft the perfect website for Chem Chem in early 2022 with the vision of an online home that would embody their quiet luxury, dedication to excellent service and their impactful philanthropy. Through a rigorous strategic process we selected a simpler, more refined colour palette and font system for the new website and paired this system with layering, lots of white space and breathing room for the images and story weaved into each of the pages. Paired with custom illustration we brought in the romance of this unique destination.

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Collaborators & Project Credits

Project strategy: Kerry Searle

Development: Caitlin Hurry