Klaserie Private Nature Reserve


Brand Strategy, Visual Identity Design, Custom Website design & Webflow build, On-site Signage & Print collateral


Design & Strategy

With a vision to remain one of the wildest places on earth, synonymous with truly transformative conservation leadership and meaningful bush experiences, the Klaserie took a brave step towards this future with a massive rebrand and total overhaul of their website.

The lioness, meaningful in so many ways, sits majestically at the forefront of the brand’s new image, representing strength, collaboration, family and beauty. We worked to translate the branding into a comprehensive styleguide and brand system which would be easily maintained by the internal team. From letterheads to embroidery-safe versions of the logo, on-site signage and a fully custom Webflow website. To have been a part of this feels like owning a piece of this incredible land… honestly it’s an emotional moment to see this project come to life. The Klaserie Reserve is a place we hold very close to our hearts and it is one of the most spectacular reserves we've ever had the pleasure of experiencing.

Collaborators & Project Credits

Project Management: Kerry Searle

Website Development: Caitlin Hurry