Klaserie Private Nature Reserve

The lioness, meaningful in so many ways, sits majestically at the forefront of the brand’s new image, representing strength, collaboration, family and beauty. We worked to translate the branding into a comprehensive styleguide and brand system which would be easily maintained by the internal team. From letterheads to embroidery-safe versions of the logo, on-site signage and a fully custom Webflow website. To have been a part of this feels like owning a piece of this incredible land… honestly it’s an emotional moment to see this project come to life. The Klaserie Reserve is a place we hold very close to our hearts and it is one of the most spectacular reserves we've ever had the pleasure of experiencing.