Pura Vida


Brand Strategy, Brand Identity Development, Collateral Design, Custom website design & Webflow Development


Creative Strategist, Designer & Developer

Be delighted, transformed and inspired - Pura Vida Travel Co is a vibrant travel brand focused on bespoke adventures to and around Costa Rica. They came to us needing to bring to life their vision.

To capture the hearts and imagination of the adventurous travellers who Pura Vida want to attract, we set about laying a strong brand foundation with a unique visual identity and supporting system. From a full logo suite to custom badges and stationery, the Pura Vida brand came to life in vivid colour. We supported the brand with a new online home, designed to showcase the brand's unique approach and personality. Developed on Webflow and fully customisable, the website does the heavy lifting for the team at Pura Vida.

Collaborators & Project Credits