Samara Karoo


Brand strategy & architecture, visual identity development, on-property signage and branded collateral, custom map illustration


Strategist and Design

A strategic brand refresh for conservation pioneer and hospitality experts, Samara

We partnered with the Samara team to breathe new life into their visual brand identity. After COVID-19 they knew a pivot was needed if they were going to take advantage of the difficult circumstances. We created a core colour palette and logo system for the brand as well as supporting systems for the two core properties. They then took the new system and updated their website and the result as been widely celebrated.

Collaborators & Project Credits