Samara Karoo
Services
Brand strategy & architecture, visual identity development, on-property signage and branded collateral, custom map illustration
Website Link
https://www.samara.co.za/Role
Strategist and Design
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Brand strategy & architecture, visual identity development, on-property signage and branded collateral, custom map illustration
Strategist and Design
A strategic brand refresh for conservation pioneer and hospitality experts, Samara
We partnered with the Samara team to breathe new life into their visual brand identity. After COVID-19 they knew a pivot was needed if they were going to take advantage of the difficult circumstances. We created a core colour palette and logo system for the brand as well as supporting systems for the two core properties. They then took the new system and updated their website and the result as been widely celebrated.
