Brand Strategy, Brand Naming, Visual Identity Design & Collater
Kelly, founder of Simply Grounded, set out to build a brand that would be a safe haven for people looking to do more with their health, healing and happiness. We worked closely together to bring this vision to life.
Much like her personal, no-fuss approach to coaching, the brand elements didn't need to be fussy over the top. Rather, we focused on elegance and balance, referencing her wealth of knowledge and training in trauma healing and health coaching. As a nutritionist and qualified coach, Kelly's brand needed to represent her professionalism as well as her lighthearted nature. We carefully selected a soft palette and created supporting marks that would offer full support for her journey forwards.