Brand Strategy, Brand Naming, Brand Identity and Collateral
With a bold idea to change the way short-term travel is done in the area, we partnered with Robyn to bring to life her vision for an innovative, high-quality yet playful shuttle brand.
Through 3 brand coaching sessions where we explored a number of options for the development of both her service offering as well as the direction for her branding, we landed happily on Take Me There and embarked on the journey to creating the most friendly, vibrant, and exciting shuttle brand in the local area. The key challenge was finding a way to make what can be a stressful experience into an enjoyable one, and portray that through her visual identity. We focused on a retro aesthetic with a playful colour palette - a nod to old-school road-tripping, adventures and making memories. We created a variety of logo marks for her to use on all applications and provided vehicle branding concepts for use on her brand new fleet of cars launching later this year.